Heimatgut is a multi-brand company for organic snacks based in Hamburg. With our brands Heimatgut, Krümel, Heartful, and NovaSource, we are present in grocery stores, drugstores, our D2C online shop, and internationally. We are growing fast – and are looking for someone to take our paid social channels to the next level.

Your Role:

You will take over the complete paid media strategy and execution across all channels. You are not a media buyer, you are a growth architect.

Your Responsibilities:

• Meta Ads — Complete lead for Facebook & Instagram Ads. You plan campaigns, test creatives, optimize target groups, and manage budgets for all our D2C brands.
• TikTok Ads & TikTok Shop — Paid Social on TikTok, including Spark Ads, Creator Collabs, TikTok Shop Setup.
• Google Ads — Search, Shopping, Performance Max. You will take our Google performance to a new level.
• Pinterest & Co. — Test and scale Pinterest, Snapchat, and other channels if they work.
• Creator-Paid-Boosting — Scale our growing Creator program with paid budget. Identify the best UGC ads and promote them as ads.
• Creative Strategy — Close collaboration with our designer and creators. You brief ad concepts and know what works on each channel.
• Tracking & Attribution — Meta CAPI, GTM, GA4, Shopify Analytics, Klar / TripleWhale. You ensure a clean setup and incrementality tests.
• Reporting & Analysis — Weekly performance dashboard with ROAS, nROAS, CAC, CLV/CAC, cohorts. You think in unit economics, not just impressions.
• Interface — Close collaboration with our CRM & Retention Manager (hired at the same time), in-house designer, in-house shop developer, management.

What you bring to the table:

•  Must-haves — At least 3 years of experience as a Performance Marketer / Paid Media Manager at a D2C brand, performance agency, or e-commerce company. At least 1 year of this with Meta budgets exceeding 20,000 EUR per month.
•  Meta Ads — You know Meta Ads Manager inside out. Campaign Budget Optimization, Advantage+, Custom Audiences, CAPI setup.
• Google Ads — Search, Shopping, PMax. You understand when which type of campaign is appropriate.
• TikTok Ads — Practical experience with TikTok Ads Manager and ideally TikTok Shop.
• Analytics — GA4, Meta-Attribution, Klar or TripleWhale. You understand why first-click, last-click, and incremental attribution are not the same.
• Creative Sense — You have a flair for what makes an ad work. You don't have to design yourself (you don't need to), but you brief precisely.
• Love of Data — Excel / Google Sheets are your tools. Pivot Tables, Vlookups, ideally basic SQL knowledge.
• Fluent German, very good English — Because our customers speak German, but our tools and documentation are often in English.
• Proactivity & Ownership — You are not the person who waits for briefings. You come up with ideas and hypotheses.

Nice-to-haves

• Experience in the organic / food / FMCG sector
• Experience with Shopify
• Experience with influencer-paid-boosting and creator attribution
• Knowledge of Klar, TripleWhale, or similar attribution tools
• Basic SEO knowledge

What we offer:

• 📍 Central Office - In the heart of the city
• 💻 Work Equipment - MacBook
• 🤝 Flat Hierarchies - Working as equals in a young, likeable team
• 🙌 Inspiring Team Spirit - Motivating and inspiring atmosphere
• 🧘 Company Fitness - Wellpass membership for sports, yoga, massages, etc.
• 💰 Pension Plan - Sustainably planned, also for old age
• 📈 Training - Individual further education and development opportunities
• 🍿 Catering - Snacks, fruit, coffee, and lemonade
• 💖 Feel-Good Atmosphere - Office dogs, after-work drinks, and daily team lunch
• 🎉 Team Events - Regular team evenings and social events

Want to take our brand to the next level?

Then send us your application. Please also state your earliest possible start date and salary expectations.

We look forward to receiving your application!