Brand meets doer mentality – for strong content, creative ideas and social media with impact

At Heimatgut, we love natural snacks – and with equal passion, we bring our brand world to life on social media. From reels and stories to creative campaigns and new trend formats: you ensure that our brand becomes tangible online – with a feel for content, community, and social media strategy.

Your role with us

As a Social Media Manager / Content Creator, you are responsible for our social media presence. You develop creative content ideas, plan and produce content, and ensure that our brand remains authentic, relevant, and approachable. You always keep an eye on trends, performance, and the community, continuously developing our channels.

Together with our marketing, design, and e-commerce team, you bring our brand world to the smartphones of our community.

How you can support us

Social Media Management & Strategy

• Planning, managing and developing our social media channels
• Developing content strategies and editorial plans
• Identifying relevant trends, formats and platform developments
• Ensuring a consistent and brand-appropriate presence across all channels

Content Creation & Storytelling

• Developing, planning and implementing creative content – from reels and stories to campaign ideas
• Independent production and editing of photo and video content
• Involvement in front of and behind the camera
• Developing new content formats that inspire our community

Community & Influencer Management

• Active exchange with our community and maintenance of our social media channels
• Building long-term relationships with influencers, creators and brand partners
• Support with influencer collaborations – from research and briefing to content approval

Analysis & Optimization

• Monitoring relevant KPIs and performance evaluation of our content
• Deriving concrete recommendations for action to optimize our channels
• Testing new formats and data-driven development of our content strategy

What you bring to the table

• Initial professional experience in social media, content creation or influencer marketing – ideally in the FMCG, lifestyle or agency environment
• A feel for trends, platforms and digital communication
• Creativity and a good eye for visual language, storytelling and brand presence
• Hands-on mentality and the ability to implement ideas independently
• Experience with video and photo editing (e.g. CapCut, Premiere Pro, Lightroom or Canva)
• Analytical understanding of reach, engagement and content performance
• Enjoy teamwork, communication and mutual development

This is how we'll win you over:

• 📍 Central Office - In the heart of the city
• 💻 Work Equipment - MacBook & everything you need
• 🤝 Flat Hierarchies - Working as equals in a young, friendly team
• 💡 Creative Freedom – Your ideas have a real impact on our brand
• 🧘 Company Fitness - Wellpass membership for sports, yoga, massages, etc.
• 💰 Pension Scheme (yes, lame but important!)
• 📈 Training - Individual further training and development opportunities
• 🍿 Catering - Snacks, fruit, coffee and soft drinks
• 💖 Feel-Good Atmosphere - Office dogs, after-work drinks and daily team lunch
• 🎉 Team Events - Regular team evenings and social events

Why Heimatgut?

Because with us, you don't just create content – you actively shape how our brand is perceived on social media. You can expect a lot of creative freedom, short decision-making processes, and a team that values new ideas.

If you're eager to creatively develop our brand further, we look forward to receiving your application including your earliest possible start date, salary expectations, and some work samples or links to your previous projects.

Ready to create a brand that matters?

Then apply now – we look forward to hearing from you! :)